Whether you’re a skier, snowboarder, surfer, or skater, action sports require energy and a sense of adventure. They also require a whole lot of gear, from boards and boots to gloves and goggles. All that equipment can soon add up, which makes finding the right stuff at the right price so important.
Since 1993, action sports enthusiasts across Europe have been going to Planet Sports for just that. Beginning as a physical store in Herrsching near Munich, Planet Sports launched its online shop in 1997, soon expanding operations across several neighbouring European countries.
Today, parent company 21sportsgroup employs 300 staff in Munich, Berlin, and Mannheim. Those employees serve 14 physical stores around Germany, plus a range of e-commerce sites including PlanetSports.de and 21run.com. It also supports Vaola.de, an online international marketplace where vendors can reach customers from diverse territories, including Italy, Spain, France, and the U.K.
Enjoying dynamic growth over the past two years, and currently ranking in the top companies for German e-commerce sales, 21sportsgroup is proving that fortune favours the brave. But with growth and success come challenges, especially with regard to performance of its e-commerce systems.