In February 2000, Marcio Kumruian and Hagop Chabab opened a sporting goods store called Netshoes Group across the street from Mackenzie University in São Paulo, Brazil. Two years later, the burgeoning company launched its e-commerce operations, and within five years it had shut down its brick-and-mortar storefronts and moved the entire shopping experience online. Today, with more than 50 million people visiting its websites monthly, 10 million followers on social networks, and operations in Mexico, Argentina and Brazil, Netshoes Group is the largest pure-play e-commerce sports retailer in the world—and in December of 2014 the company launched the online fashion store, Zattini.
Ensuring that innovation and performance go hand in hand
Key to Netshoes Group’s astonishing growth has been its consistently innovative use of technology. From the 3D scanner system that allows customers to compare the sizes of different shoe models (know your size in every brand!) to a mobile app that identifies tennis shoe models by photos and then enables customers to purchase them via their devices, Netshoes Group is constantly looking for ways to improve the customer experience through technology.
As Eduardo Berti, IT infrastructure manager for the company’s e-commerce department, says, “IT is the body and soul of Netshoes Group. Because we are a 100% e-commerce company, technology is our life blood—and it’s not just about doing flashy things on the website. It’s also about making sure that site navigation and usability are constantly optimized, so that there are no bottlenecks and that the website performs exactly as expected. Only then can we rest assured that we’re providing the best possible purchase experience for our customers.”
With this in mind, the tech team at Netshoes Group knew that when it came time to migrate its e-commerce operations to a new platform, that platform would need to be thoroughly vetted—comparing the performance of the new with the old. Finding the right tool for this task, however, proved difficult.
“We went to the global market and searched for some tools, but no single tool was able to provide us with all that we wanted,” says Thiago Cotting, lead systems engineer for Netshoes Group. The reason? Netshoes Group was not content to assess just application and server performance—as did most such tools. Instead, it wanted something that could monitor both the Internet and back-office environments—in other words, a tool that could link Netshoes Group’s technological vision with the all-important business decisions that drive performance.