Founded in 1997, Bringmeister GmbH is an online grocery store from Kaiser’s Tengelmann, a German chain of supermarkets with more than 550 stores across Germany. Offering more than 8,000 items—everything from fresh groceries to drugstore products—Bringmeister makes deliveries directly to customers’ doors in the Berlin and Munich markets.
Making online grocery shopping easy for everyone
Thanks to Bringmeister GmbH, customers can order groceries from the comfort of their living room and have them delivered at their convenience. The secret to the company’s success is ease of use. “If the website is too slow, customers can’t find the products they want, or the checkout process isn’t trivially easy, then people won’t use our service,” says Urs Martini, chief technology officer at Bringmeister. “The user experience is our top goal because not only do we want to attract younger clientele who grew up using technology, but older people as well.”
Achieving its goal of making the shopping and checkout process as easy and pleasant as possible wasn’t an easy task for Bringmeister, especially because it had very little insight into real-time website performance. “When I started here a year ago, there was no real performance data available,” says Martini. “We had to rely on monthly reports from our server hosting company for information about availability and performance.”
Martini knew his team needed a better way to identify performance bottlenecks and pinpoint their root causes. Magento, Bringmeister’s e-commerce platform, uses an EAV (entity, attribute, value) design for its database to achieve nearly unlimited scalability. The tricky part is that Magento has hundreds of database tables and relatively complex SQL is required to retrieve data. “I decided within three weeks of joining the company that we needed New Relic,” says Martini. “It was one of the first tools I introduced.”
Bringing clarity and insight to software performance
From previous experience, Martini believed that New Relic offered the best software analytics solution available for delivering insight into realtime and historical performance of the website and e-commerce software powering it. “New Relic gives you the data you need right out of the box, with no extensive configuration or code changes,” says Martini. After starting with New Relic APM, Bringmeister added New Relic Browser to its toolkit as well.