When you visit a Topgolf venue, you experience a whole new way of playing golf, one that blends technology and entertainment so that both non-golfers and golfers of any age can have fun and share their experience. Your group rents a bay where you score points by hitting balls (with microchip technology) into targets, while enjoying great food and drinks.
Founded in the United Kingdom in 2000, Topgolf now operates more than 41 venues around the world, entertaining more than 13 million guests annually. The global leader in sports entertainment, Topgolf also offers original content shows, next-gen simulator lounges through Topgolf Swing Suite, a global Topgolf Tour competition, pop-up social experiences like Topgolf Crush, Toptracer technology as seen on TV, and the world’s largest digital golf audience.
Unlike playing on an actual golf course, technology drives the Topgolf experience, from balls that track each shot’s accuracy and distance to the same FullSwing golf simulators used by professionals. If the technology isn’t performing at par or better, the guest experience can suffer.
“A significant portion of our revenue is based on game play, so if that application goes down, then that’s a significant impact to our business,” says Kenny Sullivan, director of applications at Topgolf. That’s why the technology team at Topgolf turned to New Relic for real-time insights into software performance and reliability.