To be successful in the world of fashion, you need to combine a love of innovation with an appreciation of classic style. That’s especially true for clothing designers who sell their products online. After all, beautiful clothes deserve a beautiful shopping experience.
Luisa Via Roma understands this. The Italian company has been producing and selling fine garments since 1930, when Luisa Jacquin first opened her hat store on Florence’s via Roma. Decades later, when the business launched its online store, it initially maintained the same level of exclusivity, offering access only to select clients.
Today, luisaviaroma.com is available in eight languages, serves customers in more than 200 countries, and generates 90% of the company’s revenue.
With the business so dependent on online sales, it’s crucial that the team behind luisaviaroma.com is always at the top of its game. Fabio Testa, software architect, compares his team’s approach to that of a startup. “We are always cutting edge,” he says, “always searching for new tools.”
Though the company runs on software developed in-house, and is powered by on-premise servers, its platform is built on Microsoft’s .NET Framework, with IBM’s AS/400 providing ERP. Other tools Fabio considers essential are SonarQube, TeamCity, Octopus, and Selenium.
Three years ago, Luisa Via Roma added New Relic to that list. Before then, the company had access to performance data only in the production environment. Now, thanks to New Relic, Fabio and his colleagues enjoy deep, real-time visibility into site performance on both the front and back ends.