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Financial services in the digital age. What do customers really want?

We surveyed 1,001 people in the UK to find out more

Financial services customers have more choices than ever. Both challenger and traditional institutions are trying to keep up with evolving expectations in the digital space. Customers who were previously tied to one provider for all their insurance or banking needs, now rely on multiple apps and digital services. This new market has set a new customer standard—a personalised service across all channels. This begs the question: What do customers want?

Read this report to find out what customers say about:

  • Their top priorities
  • Digital versus traditional banks
  • The tech and features important to them
  • Switching providers
  • And more

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