New Relic Helps REI Deliver Amazing Digital Experiences for Outdoor Enthusiasts
REI adopts DevOps, drives continuous delivery; improves application performance by 20 percent
Digital intelligence leader New Relic, Inc. (NYSE: NEWR) today announced that REI, the nation’s largest outdoor co-op, has deployed the New Relic Digital Intelligence Platform to get full-stack visibility and optimize its digital experiences, helping members and customers enjoy the outdoors.
For REI, a multi-channel approach is key for reaching its members where they are and for helping to provide all the facets needed to enjoy the outdoors: quality gear, a great in-store experience, expertise, and community. In order to deliver on the promise of a great digital customer experience, REI has turned to New Relic to make sure that all of its apps and websites are consistently fast, available, and easy to use – especially on its busiest days.
REI has used New Relic’s application performance monitoring (APM), real-time dashboards and alerts to develop a common set of metrics for understanding their digital performance in real time. They have over 30 New Relic dashboards around the office, helping REI’s teams collaborate on problem-solving, product iteration, and understanding business metrics such as orders per hour. With New Relic, the company estimates that it has seen an approximately 20-percent increase in performance improvements on its websites and mobile apps, and a 50-percent reduction in production incidents.
In the last two years, the almost 80-year-old business has focused on modernizing its technology stack to deliver new digital experiences to its members. REI has focused on shifting to microservices, adopting a DevOps structure, and moving to continuous deployment. The company has also moved to a multi-cloud environment, leveraging AWS and Microsoft Azure to get quicker access to new functionality and capabilities provided by the public cloud. As REI has evolved its tech stack and approach to delivering software, the team has looked to New Relic to provide a unified source of information for the REI technical team, for everyone from software and infrastructure engineers and ops to QA and customer analytics.
Supporting Quotes “New Relic has provided critical, full-stack visibility to our team through REI’s technical evolution,” said Todd Wilson, director of platform engineering, REI. “Thanks to New Relic, today, we’re able to pinpoint issues quickly, and performance is viewed internally as not just a technical issue but as a business driver.”
“At REI, we want to create a great member experience and help people enjoy the outdoors, and technology is key to how we deliver on those goals,” said Julie Averill, CIO, REI. “New Relic has been a great partner in helping us see our technology clearly so we can create the best possible experience for our members.”
“REI has shown itself as a true innovator in retail, through its efforts to modernize its technology stack and keep an intense focus on delivering a quality experience for its customers," said Jim Gochee, chief product officer, New Relic. "REI's use of the New Relic Digital Intelligence Platform is a great example of a team using data to collaborate, move faster in the cloud, and drive results for the business."
Additional resources Learn more about REI’s technical evolution and use of New Relic here.
About REI REI is a specialty outdoor retailer, headquartered near Seattle. The nation’s largest consumer co-op, REI is a growing community of more than 6 million active members who expect and love the best quality gear, inspiring expert classes and trips, and outstanding customer service. REI has 147 stores in 35 states. If you can’t visit a store, you can shop at REI.com, REI.com/Garage or the free REI shopping app. REI isn’t just about gear. You can take the trip of a lifetime with REI Adventures, a global leader in active adventure travel that runs 170 custom-designed itineraries on every continent. REI’s Outdoor School is run by professionally-trained, expert-instructors who teach beginner- to advanced-level courses about a wide range of activities. To build on the infrastructure that makes life outside possible, REI invests millions annually in hundreds of local and national nonprofits that create access to–and steward–the outdoor places that inspire us.
About New Relic
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