New Relic, Inc., the SaaS-based application management provider, today announced that it has been named a recipient of Marketo’s Revenue Performance Excellence Award in the “Innovative Integration” category. Now in its third year, the award program, known as The “Revvies,” recognizes Marketo customers and partners who are using the marketing automation platform in unique, innovative ways to better meet their business goals. The awards, given to companies that demonstrate outstanding achievement and leadership in marketing, were presented Wednesday, April 10, at the 2013 Marketo Summit in San Francisco.
“Marketo is a perfect tool for us because it combines the speed and convenience of a SaaS delivery model with the flexibility of an open platform,” said Patrick Moran, vice president of marketing of New Relic. “By allowing us to integrate our customer acquisition and order fulfillment processes, Marketo has helped streamline and speed sales cycles, making it an essential factor in the success of our marketing programs.”
“The Revvies winners are thought-leading organizations that are successfully tapping into the power of the Marketing Nation to shake up their industries and change the world,” said Sanjay Dholakia, CMO of Marketo. “Through their cutting-edge uses of Marketo and innovative engagement with our vast community, partners, and services, they are rising above the completion and executing at the speed and level of the best marketers in the world. Congratulations to all of our winners.”