User Journeys: Understand and Optimize Every Step of Your User’s Path

Digital journeys are becoming more and more complex, resulting in a wide range of things that can potentially go wrong on the path to a successful conversion. Identifying the most successful path, or conversely figuring out where and why users drop off, is still very challenging and time consuming. In large part, this is due to data being siloed in different systems and locations, making it difficult or impossible for most tools to provide comprehensive visualization capabilities—essential to fully understanding your users’ journeys. Without a clear visualization, you are forced to spend valuable time piecing together their journey using raw data in an attempt at understanding their experience. Meanwhile, there is a risk that your users are getting frustrated and churning. To quickly gain insight into your users’ behavior, you need to be able to visualize their user journeys.

We’re excited to introduce Browser User Journeys, a new visualization capability that is part of Browser Monitoring and seamlessly integrated into our DEM solution. Browser User Journeys gives your engineering and product teams a clear, visual map of how users navigate your site. Whether you’re debugging frontend issues or optimizing conversion funnels, this new feature helps you connect performance and experience data to real user behavior. Now you can easily understand user needs, identify pain points, and optimize for better experiences that drive customer satisfaction and loyalty.

What Are Browser User Journeys?

Browser User Journeys visualize user flows through your website using Sankey diagrams, helping you:

• Understand which routes lead to success (or failure)
• See how users move between pages
• Identify high-traffic paths and drop-offs

You no longer have to stitch together pageview logs or guess where users are falling off. Browser User Journeys brings it all together into a single view so you are able to easily visualize what your users are doing and quickly connect that to performance data. This saves teams valuable time on manual work and enables them to focus on what’s important: solving customer issues fast and delivering great experiences every time.

Helping Engineering and Product Teams Resolve Issues Faster

Digital experiences are complex, and frustrated users leave and never come back. It's critical to understand what your users are doing and how to improve their experience with speed and efficiency. Data and analytics is not enough, you need a visual representation to complement rich data sets so you can fully understand, analyze and improve user experiences. Whether you're a frontend developer, SRE, or product owner, knowing where users get stuck or succeed helps you act faster, so you can optimize for better user experiences every time.

Browser Use Journeys empowers teams to:

• Optimize outcomes: Identify the "happy path" that leads to engagement or conversion—and replicate it.
• Debug issues faster: Quickly isolate performance issues or frontend errors in the context of specific user paths.
• Prioritize what matters: Focus development effort on the journeys with the highest user impact to quickly address issues such as slow load times or errors that cause drop-offs.
• Improve team velocity: Reduce guesswork and redundant analysis across teams by enabling everyone to work from a shared view of the real user journeys.

Start Exploring Journeys Today

If you already use New Relic Browser Monitoring, this feature is available now. Simply head into the Browser UI and look for the User Journeys view.  Not using New Relic yet? Start for free or book a demo to see how full-stack observability can drive real user impact.