Nimble realised it needed a platform that could effectively observe customer behaviour so it could take clear and decisive action. Nimble turned to New Relic in the hope the world’s leading observability provider could help separate the wheat from the chaff.
“We can now see what our customers are doing [on our site], and what requests they’re making on which page at any given time.
“We can see when someone is just about to accept an offer. We can trace the whole path … the entire application process right to when it gets reviewed and everything that’s required to get the application approved.
“I’ve got a [New Relic] dashboard and can jump in at any time and in real time, as I can see what customers are doing, and I find that absolutely invaluable,” Barry says.
With New Relic, Nimble has been able to track and observe customer behaviour and conversions in real time, and proactively react to any hurdles faced by potential customers.
In terms of their tech stack, Nimble leverage services provided by AWS (including API Gateway, Lambda [Serverless], IAM, CloudFront, and S3 amongst others). Nimble also uses Terraform to create their infrastructure and track its state. They’re able to bake in the New Relic components alongside their infrastructure, which allows each component to be observed from the very moment they’re created. This gives the team clear visibility into their entire stack, enabling them to observe customer behaviour and deliver the best customer experience.