Winning Below the Glass

Make sure your retail website doesn’t crack under pressure

It may only be a couple of months out of 12, but peak shopping season can feel like a whole year’s pressure wrapped into one. Commercially speaking, it often is. Retail brands need to capture the attention of audiences on the most precious retail space on the planet—the screen. In this eBook, you'll learn how to get the most from your infrastructure and operations behind the scenes.

What customers experience on their screen, that precious 2mm retail space, is ultimately the result of great engineering. Some of the most sophisticated and engaging retail brand experiences are the combined work of exceptional marketers and product specialists and a culture of excellence in engineering teams. Leading brands closely sync these two superpowers so that an advertising drive is supported by feature releases and platform stability.