Modern retail journeys span across apps, stores, and distribution centers, creating complex buyer journeys and technical architectures. Customers seamlessly switch between mobile apps, websites, and physical stores, with fulfillment and returns extending the journey. Unfortunately, one bad experience can drive users away, impacting revenue and brand loyalty.
To keep users engaged, focusing on bug fixes isn’t enough. Retailers must deliver personalized, always-on digital experiences across their entire digital estate. This is where siloed tools and point solutions fall short.
New Relic Retail Solution combines Intelligent Observability with AI-driven digital experience monitoring (DEM) to provide a complete view of the retail journey—from online apps to physical stores and distribution centers. The New Relic Intelligent Observability Platform enables digital retailers to:
- Proactively prevent disruptions and resolve issues faster to safeguard their omnichannel strategy.
- Monitor every touchpoint for seamless user experiences to drive better experiences, improve operational efficiency.
- Protect your brand, customer data, and revenue with PCI DSS Level 1 certification.
Experiencing the future of intelligent DEM
New Relic’s AI-driven DEM solution is fully integrated into its Intelligent Observability Platform with the industry’s largest unified telemetry data cloud at its core, combining application performance monitoring (APM), AI-driven insights, infrastructure monitoring, and log management to seamlessly integrate and contextualize data from all services and sources. By unifying real user monitoring (RUM) capabilities—including browser monitoring, mobile monitoring, and synthetic monitoring— and automatically mapping relationships between technical and business data, New Relic offers a holistic view, enabling informed decision-making and proactive issue resolution to deliver consistently high-performing digital experiences.
This integrated approach empowers teams to proactively manage digital experiences, resolve incidents faster and optimize performance to improve customer satisfaction and drive revenue. Our customers have achieved an 80% reduction in downtime, a 25% increase in customer satisfaction (CSAT) scores, and a 30% improvement in customer retention.
Empowering better experiences in ecommerce
With the launch of business observability and our fully integrated DEM solution, we help retail businesses deliver exceptional digital experiences while bridging the gap between technical and business teams. These innovations provide greater flexibility and visibility, enabling stakeholders across both domains to make real-time, data-driven decisions that drive growth and move the business forward.
Better retail operations with SAP
Modern retail journeys blend online and offline experiences, including fulfillment and shipping, which can often introduce friction. For retailers using SAP as their enterprise resource planning (ERP) solution, New Relic for SAP provides an agentless solution to monitor business process flows at the transaction, order, or invoice level across both SAP and non-SAP systems.
This allows SAP IT and business process owners to:
- Quickly identify and resolve process bottlenecks and root causes.
- Reduce incident volumes for smoother operations.
- Enhance productivity across teams responsible for performance and business operations monitoring.
With New Relic for SAP, retailers can ensure seamless operations, delivering better customer experiences while optimizing workflows and team efficiency.
Intelligent observability for compliance
Meeting compliance obligations, like those outlined in the Payment Card Industry Data Security Standard (PCI DSS) security standards, demands robust, integrated solutions for monitoring, logging, and vulnerability management. The New Relic Intelligent Observability Platform provides the tools needed to streamline compliance efforts while enhancing security and operational efficiency.
From centralized logging and monitoring to proactive vulnerability management and comprehensive infrastructure insights, New Relic equips organizations with a unified approach to meet compliance requirements, reduce risk, and ensure the reliability of critical workloads. Let's explore how these capabilities align with key PCI DSS requirements to empower your team and simplify compliance.
- All-in-one logging and monitoring: PCI DSS Requirement 10 mandates strict log retention and monitoring. The New Relic Live Archives capability allows customizable logging retention and monitoring, with automated alerts to ensure continuous oversight. Tailor alerts to focus on critical actions, reducing alert fatigue while enhancing security.
- Centralized vulnerability reporting: PCI DSS Requirement 11 emphasizes vulnerability management for custom software. New Relic Vulnerability Management centralizes vulnerability monitoring and reporting across software and infrastructure, consolidating data from multiple scanning platforms. This unified approach reduces toil for developers and security teams while providing a single source of truth for triaging vulnerabilities.
- One place to view your infrastructure: Requirement 12 includes maintaining an inventory of system components for PCI DSS scope validation. New Relic consolidates on-premises and cloud infrastructure reporting, breaking down silos and enriching data with intelligent monitoring. Gain a unified view to assess and mitigate business risks effectively.
- Vulnerability intelligence. Strengthen security by monitoring applications and cloud infrastructure for misconfigurations and vulnerabilities. New Relic combines security telemetry with observability metrics to prioritize fixes based on business impact, reducing risks to the reliability, availability, and performance of critical workloads.
Future-proof architecture with an open platform
Retail organizations increasingly adopt open standards, like OpenTelemetry (OTel), to ensure vendor independence, reduce costs, and accelerate time to value. However, implementing OTel can reveal unexpected complexities, including hidden costs and the need for additional expertise to adapt incompatible vendor agents and monitoring tools. New Relic simplifies the adoption of open standards, offering seamless integration with tools like Prometheus, Kubernetes, Dropwizard, Fluentbit, and more. As a leader in open-source observability, New Relic delivers:
- Dynamic monitoring: Leverage the world’s largest unified telemetry data cloud to instantly analyze evolving systems and data, transforming static monitoring into actionable insights that drive optimized business outcomes.
- Comprehensive visibility: Auto-instrumented, dynamic agents connect with the broadest open-ecosystem integrations, eliminating blind spots and ensuring seamless observability across your digital environment.
- True vendor neutrality: Fully compatible with open standards like OTel, Prometheus, and eBPF, New Relic’s agent architecture allows flexible data ingestion from any environment, ensuring portability and freedom to switch platforms as needed.
By combining open standards with advanced monitoring and a diverse data ecosystem, New Relic empowers retail organizations to enhance observability, boost application performance, and deliver exceptional customer experiences.
Modernize and grow your retail business
Measuring, optimizing, and delivering exceptional end-user experiences with a customer-centric data strategy is no longer optional—it's a necessity for staying competitive in today's digital landscape. New Relic Intelligent Observability coupled with our fully integrated DEM solution offers a unified approach that ensures complete visibility for your retail business.
次のステップ
To learn more about how New Relic Retail Solution helps your business deliver exceptional user experiences and rapid business growth, click here.
Want to know more about 2024 State of Observability for Retail? Download the report here.
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