Magento, an eBay Enterprise company, in partnership with New Relic, Inc. (NYSE:NEWR), today announced an extension for the New Relic Software Analytics Cloud, designed to provide customers with a deeper understanding of their applications’ performance and customer engagement activities. Magento retailers can now access powerful software and business analytics through custom dashboards delivered by New Relic Insights and use New Relic APM (Application Performance Monitoring) to improve site speed and stability. The extension is available on the Magento Connect marketplace for both the Enterprise Edition and Community Edition platforms.

“There is no question that website performance is a key factor in driving transactions and inspiring customer loyalty. By reducing website page response times by one second alone, a site’s conversion rate can increase by seven percent, according to The Aberdeen Group,” said Steve Yankovich, chief product officer, eBay Enterprise.1 “Our partnership with New Relic gives retailers using the extension a crucial line of sight into their business, performance and environmental data, which allows for better informed decisions to drive higher conversion rates, and ultimately generate more revenue.”

“Real-time performance is a critical consideration for online retailers,” said John Gray, senior vice president of business development, New Relic. “Our partnership with Magento brings the power of software analytics to Magento users, including real-time, customized dashboards that show customer engagement data and other elements impacting their business. With New Relic, Magento customers can make data-driven decisions to improve performance and business results.”

New Relic Reporting for Magento has already proven to be invaluable to Jewelry.com’s business by providing visibility into previously unavailable application and business data. “Using the New Relic Reporting extension for Magento and New Relic APM has allowed us to pinpoint ways to improve site performance and cut the time it takes to resolve issues,” said Jon Azrielant, director of marketing, Jewelry.com. “Alerts notify us whenever we have an issue and access to real-time performance and transaction dashboards lets us know exactly where we need to focus our development efforts to optimize our site’s shopping experience.”

This partnership allows Magento retailers to use New Relic APM and New Relic Insights to easily monitor, in real time, their site’s software and business analytics so that they can prevent bottlenecks and better understand how software performance is impacting their bottom line. The extension was built for Magento by New Relic partner, Blue Acorn, and key benefits include:

New Relic Application Performance Monitoring
• Code-level visibility, end-to-end transaction tracing, and detailed analysis of environment and performance data to improve site speed and stability.
• Easy setup of custom alerts and triggers to ensure that key transactions are running quickly and reliably.
• Management of Magento third-party extensions and application dependencies to quickly find and fix any potential issues.
• Tracking of platform performance, environments and error data over time to discover trends and underlying issues.
• In the Enterprise Edition, easy identification of impact from technology changes, like flushing the full-page cache, with markers in New Relic APM.
• Option for entirely new views of how software impacts the bottom line by seeing how application and environment changes influence business metrics.

New Relic Insights
• Visualization of Magento business, performance, and environment data in a real-time, customizable dashboard.
• Additional reporting on transaction activity, page views, order values, catalog size, customer counts, admin users, and more, to go beyond standard performance reporting.
• Creation of custom New Relic Query Language (NRQL) queries for ad hoc reporting of Magento business and application metrics.
• Enriched reporting in New Relic Insights that can be combined with other Magento data and events by adding to the open source New Relic Reporting extension.

For more information on how to get started with the New Relic for Magento extension, sign up for an upcoming webinar hosted by New Relic today, Aug. 19 at 10 a.m. PDT. Magento customers can get a 60-day free trial of New Relic at http://newrelic.com/magento.

1 Aberdeen Group, “The Performance of Web Applications: Customers Are Won or Lost in One Second” (November 2008)

About eBay Enterprise
eBay Enterprise is a leading global provider of retail-optimized commerce solutions, including the Magento platform, order management, fulfillment, customer care, and marketing solutions. We enable brands and retailers of all sizes to deliver consistent omnichannel experiences across all retail touch points to attract and engage new customers, convert browsers into loyal buyers, and deliver products with speed and quality. With unrivaled flexibility and control, our clients are armed to accelerate sales growth and win with today’s digitally connected consumer. eBay Enterprise is headquartered in King of Prussia, Pa. and has offices in Austin, Barcelona, London, Los Angeles, New York, and Shanghai. eBay Enterprise is an eBay Inc. (Nasdaq: EBAY) company. More information can be found at www.ebayenterprise.com and www.magento.com.