New Relic, the Intelligent Observability company, announced the appointment of Simon Rizkalla as Vice President of Customer Advocacy for Asia-Pacific and Japan (APJ). Rizkalla brings over 25 years of enterprise SaaS, AI, and digital infrastructure experience to the role, having most recently served as co-founder and CEO of HybridAI. Rizkalla has also held senior sales and leadership positions across Asia Pacific at Cisco, Red Hat, and Alcatel-Lucent.

Based in Singapore, Rizkalla will lead Customer Advocacy for the region, partnering closely with customers to accelerate adoption, solve critical business challenges, and enable them to exceed their observability goals.

“The depth and breadth of experience that Simon holds–particularly within the Asia Pacific observability space–makes him a perfect fit for the role,” said New Relic Senior Vice President and General Manager of Asia Pacific and Japan Rob Newell. “Asia Pacific is a critical growth region for New Relic. I have no doubt that Simon’s passion for leading high performing teams, coupled with his ethos of making customer success the heart of everything he does, will take our team and valued customers to new heights.”

The New Relic Intelligent Observability Platform helps businesses eliminate interruptions in digital experiences. The recently launched 2025 Observability Forecast for Asia Pacific found that organisations across the region are increasingly leveraging observability to monitor AI initiatives, and are deploying more key observability capabilities to reduce outage frequency and enhance business outcomes.  

“Observability is far beyond an operational hygiene practice. It’s a strategic capability central to how companies manage risk, ensure reliability, innovate with AI, optimise costs, and comply with regulation,” said New Relic Vice President of Customer Advocacy Asia Pacific and Japan Simon Rizkalla. “Now is the time for Asia Pacific organisations to embrace observability. I couldn’t be more excited to join the team and help customers realise what they can achieve with our platform.”