New Relic Bolsters Asia Pacific Partner Momentum with M.Tech Partnership and New Channel & Alliances Lead
M.Tech partnership unlocks access to 1,000+ resellers, accelerating the observability leader’s growth in the APAC region; Kenny Tan joins as Director of Alliances and Channels APJ
New Relic, the Intelligent Observability company, has announced that it has partnered with M.Tech, a leading cybersecurity and network performance solutions provider, to accelerate growth in Singapore and the wider Asia Pacific region. The partnership will see M.Tech offer New Relic’s market leading intelligent observability platform to over 1,000 resellers, providing customers with comprehensive solutions combining AI-strengthened intelligent observability and cybersecurity.
The M.Tech partnership will operate under a two-tier distribution and reseller model, which will expand the reach and accessibility of New Relic’s platform through established distribution channels. This approach will deliver enhanced customer support based on regional or sector-specific requirements. The partnership also delivers efficiency and scalability via M.Tech-approved resellers who empower enterprises to effectively deploy, integrate, and optimise New Relic solutions within their unique environments.
“We selectively partner with market leading vendors who are established in their field. New Relic’s industry-leading intelligent observability platform was a clear strategic fit,” said M.Tech Executive Director Foo Fang Yong. “This partnership will enable our resellers to offer holistic observability and cybersecurity solutions, adding significant value to our existing portfolios while driving growth for new customers looking to adopt cutting-edge technological solutions.”
Observability has become mission critical for organisations to reduce cloud costs, enhance customer experiences, and gain valuable insights. According to IDC’s Asia Pacific Whole Cloud Forecast, cloud spending in the region is set to grow at a CAGR of 17.3%, reaching $329.1 billion by 2027. New Relic’s intelligent observability platform helps businesses address rising cloud costs and the challenge of managing multiple tools, all while improving customer experiences and optimising operations.
“In a region as culturally diverse as Asia-Pacific, partners like M.Tech play an invaluable role in connecting and enabling customers to access best-in-class technology,” said New Relic Channel Chief and Group Vice President of Partners and Alliances, Larissa Crandall. “The combination of M.Tech’s deep experience in the cybersecurity market with New Relic’s intelligent observability platform will provide customers in Singapore and beyond with industry leading solutions that deliver real-time insights to optimise performance, drive innovation, and deliver exceptional customer experiences.”
The new partnership follows the recent appointment of Kenny Tan as Director of Alliances and Channels Asia Pacific and Japan (APJ), as well as enhancements to the New Relic Partner Program. Based in Singapore, Tan brings 20 years of channel sales experience in the region to the role, where he will be responsible for strengthening relationships with existing core partners, while improving collaboration through enablement and co-marketing opportunities.
Learn more about how partners can drive business growth and unlock new revenue opportunities with our award-winning New Relic Partner Program.
Sobre a New Relic
Após a invenção do monitoramento do desempenho de aplicativos (APM), a New Relic está na vanguarda da observabilidade com a plataforma mais avançada para a eliminação de interrupções digitais. Negócios em todo o mundo, incluindo adidas Runstatic, American Red Cross, Domino's, GoTo Group, Ryanair, Topgolf e William Hill, usam a New Relic para criar melhores experiências digitais, otimizar receitas e liderar a inovação. www.newrelic.com.
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