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Share Now puts data in the driver’s seat to achieve rapid growth

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Business Challenge

From its roots as an internal project in the Daimler automotive organization, Share Now quickly morphed into a startup company building an IoT service on top of its parent company’s vehicles. Freed to create its own IT infrastructure, Share Now’s primary technical challenge has always been one of scalability. "To enter this business, scalability is key because you need to conquer every city before they’re reached by your competitors—which are coming not just from the automotive industry, but also from public transportation and even IT companies like Google. The entire mobility sector—a billion-dollar industry—is being transformed, and everyone wants a share," says Share Now Head of Cloud Operations Erik Bak-Mikkelsen.

Adopting a cloud-agnostic approach to service delivery

Share Now moved its IT environment to the cloud and adopted a cloud-agnostic approach. Today, that means using primarily Amazon Web Services (AWS) and IBM Cloud for Share Now’s cloud platform, and a Kubernetes container orchestration system to manage, scale, and deploy the approximately 90 microservices that make up the vast majority of their environment. Share Now also use Amazon Elastic Kubernetes Services (EKS) and IBM Kubernetes Service for container orchestration as well as Puppet for configuration management and Terraform for provisioning. New Relic provides an observability platform that enables Share Now to oversee the full breadth of its digital business.

DevOps Chapter Lead Stephan Kaufmann at Share Now explains, "In the old days when you had a single monolithic application, it was doable to monitor it in Java virtual machine or elsewhere. In a microservices architecture, however, you need something that looks at how things are working between these services. New Relic provides that, delivering insights that enable us to understand wider application performance. For example, is it the connectivity from Microservice A to B that’s slowing response time, or is it my own database or something in the infrastructure that’s causing the problem? With New Relic, it becomes easy to answer these questions."

Like many companies these days, Share Now is using metrics, events, logs, and traces to help make decisions and improve its business. This is because with multi-cloud, Kubernetes clusters, customer-facing and backend application environments, and huge volumes of operational data, it’s no longer enough to monitor a bag of metrics from a disconnected set of tools. With New Relic, Share Now can leverage a single platform to see how all applications, underlying services, and systems relate. As a result, dependencies across organizational boundaries are easy to observe, and troubleshooting becomes a breeze—pinpointing not just the problem itself but also the underlying issue.

Delivering real-time data analysis and company-wide insights


Real-time data analysis is critical for a company like Share Now, which processes a rental every second. According to Erik, "It's important to follow our customers with their smartphones and their need for transportation, so that we can make sure we have vehicles where they’re needed when they’re needed. While our initial use of New Relic was for traditional web traffic and web application monitoring, we’re now using it to monitor our telematics, our vehicle connectivity, our footprint in the GSM network, and more. We use it everywhere that we have data in text or number format that we can analyze."

"When we are scaling systems or introducing new services, we use New Relic for both quality assurance and to satisfy our curiosity about how the systems or services are performing," says Erik. "Oftentimes, departments have dashboards running in the background on monitors, reloading automatically, just to follow development. In these instances, New Relic is almost like a stock market ticker."

Teams, ranging from business intelligence to accounting, can easily create New Relic dashboards to collect and analyze relevant data, Share Now stakeholders are obtaining knowledge that they could previously only dream about, according to Erik. "With New Relic, all we have to do is support the platform to make sure it’s running," says Erik. "This is the strongest and most significant paradigm shift from traditional reporting and analysis tools: While those tools can do the job, they’re static rather than active. Using New Relic is like moving from an acoustic guitar to an electric guitar."

Platform monitoring used to be very complex: You had to install and configure agent software; you needed specific knowledge of the component you were monitoring. New Relic, in contrast, is almost like a spray can: It’s ready to go out-of-the-box, and your employees can spend their time developing features and delivering value rather than configuring their monitoring tool.

Optimizing operations

With issues being resolved more swiftly, Share Now has been able to exponentially improve customer experience with application and infrastructure observability since adopting New Relic. As a result, the DevOps team is seeing their own productivity soar as well.

"When we can give our developers the functionality to immediately recognize how the customer is experiencing our app in real time, we have an early warning system that enables them to correct bottlenecks before the customer even notices them. They no longer need to solve a whole chain of problems; all they need to do is look into New Relic," says Stephan. That in turn frees up Erik’s and Stephan’s teams to focus on Share Now’s primary business.

"Platform monitoring used to be very complex: You had to install and configure agent software; you needed specific knowledge of the component you were monitoring. New Relic, in contrast, is almost like a spray can: It’s ready to go out-of-the-box, and your employees can spend their time developing features and delivering value rather than configuring their monitoring tool," says Erik.

With outages now a rarity, Share Now is using New Relic to optimize its environment. "Now we’re able to analyze the running phase," says Erik. "Where can we optimize? Where can we gain speed? Where can we reduce costs? Now, when management asks us how the system performed over the past week, we can provide an immediate answer by simply looking at our New Relic dashboard. This is brilliant."

"It's the speed with which you can process data. It's how fast you can gain an overview of complex relationships. And it’s the simplicity with which you can offer this application. These are the benefits of New Relic," says Erik.