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This section explores observability deployment and data integration plans for next year and the next two to three years, and what steps organizations are most likely to take in the next year to get the most value out of their observability spend.

Highlights:

83%

expected to deploy 6+ new observability capabilities by next year

59%

planned to integrate 5+ business-related data types with their telemetry data in the next 1-3 years

41%

planned to consolidate observability tools in the next year

Observability deployment plans

In addition to asking survey-takers about their current observability deploymeny, we inquired about their deployment plans for next year and the next two to three years.

Looking out to 2025, most (91%) expected to deploy at least one new capability in the next year, more than half (59%) expected to deploy one to five, and more than a third (37%) expected to deploy seven or more capabilities.

When we look at the summary for one year out, capability deployment expectations are at least 80% for capabilities like security monitoring and network monitoring. At least a third expected to deploy artificial intelligence for IT operations (AIOps) capabilities (39%), AI monitoring (36%), machine learning (ML) model monitoring (34%), distributed tracing (33%), and serverless monitoring (33%).

Number of observability capabilities planned for next year

By mid-2027, 75% or more expected to deploy each of the 19 different observability capabilities. Very few of our survey respondents did not expect to deploy these observability capabilities (up to 13%).

Observability capabilities deployment summary for 2024 through 2027

Organization size insight
Small organizations (64%) are more likely to have 5+ observability capabilities deployed next year than midsize (60%) or large organizations (58%).

Regional insight
A much higher proportion of organizations in Asia Pacific (74%) plan to deploy 5+ observability capabilities by next year than those in Europe (45%) or Americas (49%).

Industry insight
More than three-quarters (77%) of respondents in the media/entertainment industry plan to deploy 5+ observability capabilities by next year, more than any other industry.

Data integration plans

To practice true business observability, organizations must integrate their business-related data with their telemetry data (MELT). We already reviewed what types of data they currently integrate. Now let’s review the types of business-related data they said they plan to integrate in the next one to three years:

  • About half planned to integrate each data type in the next one to three years.
  • Most (89%) planned to integrate at least one data type, including 59% who planned to integrate five or more. Only 11% had no plans to integrate business-related data with their telemetry data.
  • These results mean that by 2027, 89% will have integrated five or more business-related data types, including 57% who will have integrated all 10.
Types of business-related data currently integrated or planned to be integrated with telemetry data through 2027
Organizations plan to diversify the data types that they integrate in their observability practice in the coming years.
59%

planned to integrate 5+ business-related data types with their telemetry data in the next 1–3 years

Telemetry data integration plans for the next 1-3 years

Regional insight
Respondents surveyed in Asia Pacific were the most likely to say they plan to integrate 5+ types of business-related with their telemetry data in the next 1–3 years (72% compared to 50% for the Americas and 46% for Europe).

Industry insight
Media/entertainment respondents were the most likely to say they plan to integrate 5+ types of business-related with their telemetry data in the next 1–3 years (75%), followed by energy/utilities (72%) and telco (66%). IT respondents were the least likely (45%), followed by healthcare/pharma (49%) and education (52%).

Value maximization plans for observability

We were interested to know what steps organizations are most likely to take in the next year to get the most value out of their observability spend. The survey results showed that:

  • Nearly half (47%) planned to train staff on how to best use the observability tools they have.
  • Roughly two in five (41%) planned to consolidate tools.
  • More than a third planned to optimize their engineering team size (37%).
  • Nearly a third planned to reduce spending across the board (31%).
  • The rest planned to switch to a more affordable vendor (28%), use open source (24%), or observe less of their tech stack (23%).
  • Just 1% said they won’t take steps to get the most value out of their observability spend.

Of the respondents whose organization had achieved full-stack observability (by the report’s definition), 52% said their organization is most likely to consolidate tools in the next year to get the most value out of their observability spend compared to 37% whose organizations had not achieved full-stack observability.

Most likely steps to take in the next year to get the most value out of observability spend

“The majority of the time, my desire is to have a single tool. This way people would be reporting things in a uniform way across the board.”

41%

planned to consolidate observability tools in the next year

Regional insight
Half (50%) of respondents in the Americas plan to consolidate tools next year to maximize their observability spend, 18% higher than Europe and 58% higher than Asia Pacific.

Industry insight
Services/consulting respondents were the most likely to report tool consolidation as a step to maximize the value of their observability spend (54%).