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State of Ecommerce in India

Consumer insights and analysis on the trends impacting India’s ecommerce industry

View this report to get insights into the current state of the ecommerce market in India based on a third-party survey conducted by YouGov of 2,008 consumers who use the internet for online shopping in India. Topics include:

  • The most frequently used online shopping categories
  • Mobile app challenges experienced in the last 60 days
  • The primary reasons to leave an app mid-engagement or delete it
  • The primary concerns with online digital payment methods
  • Online shopping category purchase plans for the festive season
  • The most desirable features of a mobile shopping app
  • Super app definition understanding and major concerns with super apps
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