The sports betting industry has changed beyond all recognition in the last five years with technology and innovation being the key drivers. Today 70% of remote betting in the UK takes place on mobile devices. And when this channel has an outage, slowdown, or crash, every second that passes translates into thousands in lost revenue, as well as a negative impact on customer loyalty and brand reputation.
The New Relic platform helps sports betting companies of all sizes deliver an optimal digital experience by giving everyone at the company a single, shared view of the customer across interactions, channels, and products. Through synthetic tests, real user monitoring, and native mobile app monitoring, it enables you to monitor how customers interact with your sports betting site, including which features are being used and whether performance differs by geography, browser, or device. The result? Valuable insights delivered with speed, agility, and precision.
- Improve customer satisfaction and loyalty, retain more customers, and generate incremental revenue from high-value customers and advertisers.
- Make better software decisions by focusing efforts on the areas that promise the biggest return.
- Foster collaboration across the organisation as everyone has access to the data they need to contribute to the success of the software—and the business.
- Drive positive business outcomes (more customers, more brand awareness, better competitive advantage) by understanding and improving customer experience.
Extend visibility into frontend and usage metrics
New Relic Browser provides code-level visibility for web applications—including single-page apps—at every point in the delivery chain, with deep integration that helps frontend and backend developers collaborate more effectively. It gives you visibility into the impact of frontend performance on the customer experience. And because New Relic is framework agnostic, you’ll have visibility into your software no matter how framework technologies evolve.