Cloud computing has long been recognized as a go-to model for small- and medium-sized businesses looking to grow as efficiently and cost-effectively as possible. But in today’s software-centric world, scrappy startups are no longer the only ones reaping the benefits of the cloud. Enterprises from industries of all shapes and sizes are increasingly migrating to the cloud, and for good reason. Here’s why we believe having a cloud strategy today is not only a key business initiative, but a business imperative as well.
Ready, set, grow
Whether your company sells shoes, study guides, or mobile advertising solutions, we’re all in the business of growing. So when it comes to beating out the competition, the real question is: who can grow the fastest while continuing to run their business successfully? When you’re having to spend all that time and money towards manually spinning up servers, your data center can end up turning into a ball and chain on agility. Scaling up your environment can result in a drain on productivity, keeping you from more important tasks.
Thus, for many, cloud computing can offer a better alternative. By hosting your infrastructure in the cloud instead of on-premise, you can move more quickly by reducing the time it takes to provision new infrastructure with less hassle and fewer headaches, since the ability to scale up is just a few clicks away.
And the same goes for scaling down. In a cloud environment, you can have the flexibility to quickly provision and then remove new servers (to support, say, a contact center during Cyber Monday) without having to incur the additional Capex on hardware you’re only going to use during a few select periods in the year.
Are you in the business of maintaining or innovating?
So what happens when you’re able to grow your infrastructure and business more efficiently? You guessed it: more time for your IT team to work on high-value tasks, like improving your product. You can get out of the business of building and maintaining infrastructure, and instead get into the business of innovating. You can make this shift not only by having more time to innovate internally, but also by gaining the opportunity to take advantage of external innovation from your cloud vendor(s) as well. Rather than waiting for your own developers to release software upgrades (which could take months or even years), you can have immediate access to all the latest features being pushed out by your cloud vendor.
Because in the end, it’s all about the customer
With a faster way to grow and more time to focus on your product, your business is now in an ideal position to better serve your customers. You can push out new products and feature enhancements to your user base, and you can fix bugs faster, before they negatively impact the customer experience. You also have more time to analyze and understand what your customers really want, thereby helping serve them even better. So really, cloud computing is a major bonus for your customers as well. And when your customers are happy, that means more revenue for your business, which is good news all around.