Consumers expect your mobile app to launch in no more than 2 seconds. And if they’re unhappy with it in any way, there’s a good chance you won’t see them again. This is why mobile application performance management (APM) matters, and why performance should be a key area of focus in any mobile app creation process. Mobile APM lets you see the end-to-end performance of your app with deep and actionable insight into real users, sessions, and finger swipes, as they happen.
Why do you need mobile APM?
- You don’t want to rely on customer reviews to find a problem
- You need a better understanding of how users are interacting with your app
- The mobile ecosystem is fragmented, and you can’t always troubleshoot across devices, operating systems, and carriers
- You need an easier way to figure out how backend services are impacting app performance
- You need to know how different versions are performing, and improve them as necessary
Mobile APM solves all of these challenges by giving you visibility that helps pinpoint problems quickly. It gives you things like crash reporting, network monitoring, and user interaction monitoring to make sure your stellar code is performing optimally.
Already have server or web APM?
That’s great, but you’re still going to want to get a separate mobile APM specifically for monitoring your mobile apps. Your web and mobile apps are built using fundamentally different technologies, so you need different types of APM to keep an eye on the different components of your two ecosystems. The good news is that you can find various types of APM from the same vendor, so that you get one unified view across your web and mobile apps to increase operational efficiency.
The bottom line
When you use mobile APM, you can:
- Say so-long to negative customer feedback
- Hang on to long-term customers
- Focus your time where it matters—developing new features and growing your user base
- Blog post: "'Measure Early, Measure Often, Should Be Every Mobile Developer's Mantra," Mirego
- White Paper: "Mobile Success: Defined By Great Experiences, Driven by Great Performance," Forrester