Obama for America (OFA) was a political organization charged with re-electing Barack Obama in the 2012 U.S. Presidential election. Headquartered in Chicago, OFA raised funds, persuaded Americans to support the campaign, registered new voters, and mobilized supporters on Election Day. The organization benefited from a robust web presence, raising approximately $670 million in online donations between April 2011 and November 2012 – a remarkable feat by any measure, but especially remarkable given an average donation of $55. Upon Obama's inauguration in January 2013, OFA transitioned into a nonprofit advocacy group called Organizing for Action, tasked with supporting the President's executive agenda for the remainder of his time in office.
When you're building software in an agile environment, it's easy to overlook simple fixes during the initial build. New Relic pointed us to some of the blind spots that had emerged during our first few months of work. And within a few days, we'd increased our response times across the board by 90 percent.Jason Kunesh Director of User Experience, Obama for America
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