Case Study
Languages: Python
Frameworks: Django
Fashiolista Case Study
Fashiolista is a worldwide social network for fashion inspiration. Members create online profiles where they can save and share fashion discoveries, purchase favorite fashions through an online store, and browse the profiles created by other Fashiolista members. Launched in the spring of 2010, this global fashion community now boasts more than one million members in over 165 countries, making it one of the world's largest fashion communities.
"Our environment just gets more sophisticated and complex, and that's where New Relic really shines. The dashboard feature gives us a comprehensive, near real time snapshot of our whole development landscape. That level of visibility is invaluable."
– Thierry Schellenbach
Co-Founder and CTO, Fashiolista
Challenges
- Scale to meet rapidly growing demand for million-member social fashion site
- Deliver high performance for the 100 million page views every month
- Monitoring results using open source applications is insufficient
- Identifying and resolving issues is too time consuming
- Need dashboard capability to monitor and manage performance
Solution
- Implement and integrate New Relic into Fashiolista environment
- Monitor Django app and Solr search platform with New Relic
- Use New Relic Server Monitoring for AWS environment
- Use New Relic as critical component of PostgreSQL
- Provide faster access to crucial data for performance monitoring and action
Results
- Achieve a 20-40% growth in site activity by improving site speed
- Dashboard provides comprehensive, real-time snapshot of development landscape
- Achieve significant team productivity improvements by reducing problem source identification from 30 minutes to an instant
- RUM provides end-to-end insight
- Browser
- Data in the application level
- Page creation
- Individual components like memcache
- Complex interactions are easier to diagnose and understand with New Relic
- Background Task report makes it easy to pinpoint issues and their source
- Web Transaction feature enables continuous site performance improvement
- Running faster, smoother, better translates to revenue dollars